Add to ORKGThis article explains the main dimensions of media contents as products, from the economic and managerual point of view
This chapter discusses the economic condition of the content production for new digital platforms. I...
This chapter draws links between media management studies and media political economy. It charts the...
Evolution of economic thought propagated different theories to understand the money manage-ment and ...
In modern economic conditions, managerial decisions of managers of enterprises in the media industry...
The article is the attempt of analyzing key aspects of the management of media companies in the know...
In the hereby article it has been presented the discourse on the media industry, in particular circu...
This introductory chapter will define the field by describing the management and economics of media ...
In this diploma thesis I tried to focus on media and media industry as an economic branch. I think, ...
This article provides the basic concepts of media management looking into the historical background ...
Whereas academic studies of media have traditionally been dominated by sociology or other non-econom...
This article describes the methods and tools of promotion of print media, defines media marketing, a...
This paper reviews the existing concepts on media that produce and distribute the information. Media...
With the rapidly evolving digital media landscape, this second and completely revised edition of Und...
The paper analyzes the position, functions and tasks of program management in media companies. Given...
The article focuses on current issues related to strategic analysis of value creation in the media. ...
This chapter discusses the economic condition of the content production for new digital platforms. I...
This chapter draws links between media management studies and media political economy. It charts the...
Evolution of economic thought propagated different theories to understand the money manage-ment and ...
In modern economic conditions, managerial decisions of managers of enterprises in the media industry...
The article is the attempt of analyzing key aspects of the management of media companies in the know...
In the hereby article it has been presented the discourse on the media industry, in particular circu...
This introductory chapter will define the field by describing the management and economics of media ...
In this diploma thesis I tried to focus on media and media industry as an economic branch. I think, ...
This article provides the basic concepts of media management looking into the historical background ...
Whereas academic studies of media have traditionally been dominated by sociology or other non-econom...
This article describes the methods and tools of promotion of print media, defines media marketing, a...
This paper reviews the existing concepts on media that produce and distribute the information. Media...
With the rapidly evolving digital media landscape, this second and completely revised edition of Und...
The paper analyzes the position, functions and tasks of program management in media companies. Given...
The article focuses on current issues related to strategic analysis of value creation in the media. ...
This chapter discusses the economic condition of the content production for new digital platforms. I...
This chapter draws links between media management studies and media political economy. It charts the...
Evolution of economic thought propagated different theories to understand the money manage-ment and ...