Add to ORKGVariables in the process of harvesting and redeeming coupons were modeled to see the household coupon proneness . Effort needed to collect and manage coupons as well as influences on in-store decision-making are seen as key factors in coupon usage
Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude an...
This paper investigates the food purchase behavior of low-income households across two dimensions: t...
Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shopp...
Variables in the process of harvesting and redeeming coupons were modeled to see the household coup...
A model for analyzing coupon behavior is presented and evaluated using 279 valid household questionn...
This document is brought to you for free and open access by the Cox School of Business at SMU Digita...
In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taki...
may make verbatim copies of this document for non-commercial purposes by any means, provided that th...
We surveyed of grocery shoppers in the Northeast United States to measure how demographic characteri...
A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit ...
We surveyed of grocery shoppers in the Northeast United States to measure how demographic characteri...
Modern scanner technology is pervasive throughout the retailing sector of the economy and is almost ...
Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NC...
Coupons increase the buying power of consumers. Businesses use coupons to increase sales, new produc...
A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit ...
Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude an...
This paper investigates the food purchase behavior of low-income households across two dimensions: t...
Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shopp...
Variables in the process of harvesting and redeeming coupons were modeled to see the household coup...
A model for analyzing coupon behavior is presented and evaluated using 279 valid household questionn...
This document is brought to you for free and open access by the Cox School of Business at SMU Digita...
In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taki...
may make verbatim copies of this document for non-commercial purposes by any means, provided that th...
We surveyed of grocery shoppers in the Northeast United States to measure how demographic characteri...
A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit ...
We surveyed of grocery shoppers in the Northeast United States to measure how demographic characteri...
Modern scanner technology is pervasive throughout the retailing sector of the economy and is almost ...
Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NC...
Coupons increase the buying power of consumers. Businesses use coupons to increase sales, new produc...
A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit ...
Purpose – The purpose of this paper is to examine differing attitudinal characteristics (attitude an...
This paper investigates the food purchase behavior of low-income households across two dimensions: t...
Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shopp...