Marketing aspects of the firm's work in the tourist market

У статті проаналізовано динаміку розвитку міжнародного туризму з початку його розвитку як галузі економіки; виявлено чинники, які сприяли розвитку галузі. Проаналізовано динаміку туристичної галузі України, охарактеризовано теперішній стан галузі. Розкрито особливості функціонування туристичної фірми “МТБ-ТУР”, проаналізовано основні показники її діяльності.Today, tourism is one of three most is export industries. This industry provides significant income countries with favourable recreational resources, and for individual countries are the main source of income. Tourism development began in the 1950s. During this time, the industry has changed dramatically: the number of international arrivals increased by 43 times. Tourism is a promising sector for Ukraine. In recent years the situation in the tourist market of Ukraine was relatively stable, but last year is a crisis for the industry. Many companies were not able to withstand the crisis. “MTB-TOUR” is one of the companies that have managed to keep its operations, this company operates in the market for almost 12 years. The article reveals the peculiarities of tourism firms; analyzes the main indicators of its activity and developed some recommendations to improve future activities of the institution