Впровадження змін в стратегії розвитку закладів освітінх послуг у сфері культури

У статті представлені результати аналізу діяльності закладів регіонального ринку надання ос- вітніх послуг навчання танцям та перспективи його розвитку, Визначено особливості діяльності таких закладів, проведено сегментування ринку та проаналізовано характерні риси підприємств та зміни, що впро- ваджуються. Виявлені та досліджені проблеми діяльності закладів в умовах кризи,визначено ключові фактори успіху. Сформовані доцільні напрями змін у реалізації стратегій розвитку підприємств на ринку послуг навчання танцям в умовах кризи.Abstract – Research purpose is an analysis of factors of influence on activity of establishments, which render educational services in the sphere of culture, exposure of basic directions of management changes at the regional market of such developed their segment, as studies to dances. Education in the sphere of culture is the important constituent of cultural and educational space of region, as combines in itself education, studies and organic development of personality of man. It is marked that establishments which work at this market, two combine constituents - educational (studies and development of person), and commercial (a receipt of income is from the grant of services). Services, as a result of activity, have features – non-material character, unbreak of consumption and grant, changeableness of quality, невідривність from a person, which carries out studies to dances, variation of results of studies, rigorisms to the personnel and process of studies and others like that. Determined this and features of forming and realization of strategies of development of such establishments which fall into the category of small business. A regional market of commercial dance analysis allowed to define the basic criteria of his segmentation. The conducted segmentation of establishments allowed to define changes which are adequate to the requirements and queries of different groups of consumers in the conditions of crisis. On the basis of the conducted research the key factors of success are certain at the regional market of commercial dance. Offered changes which will assist successful realization of strategy of establishments