ANALYSIS OF THE MARKET POTENTIAL FOR THE THREE STAR BREAD BAKERY PRODUCTS IN SOUTH SOUTH LAMPUNG- NATAR

Three Star Bakery Bread Company was founded in 2001, in its operations, the Three Star Bakery Bread can analyze how big the market potential of the Three Star Bakery’s company. \ud \ud the Problem is company the market share in the end of the year decreased from 31.24 to 15.93 and the failure to achieve the expected sales target by the company. \ud \ud The problem faced by the company is Does Market Potential of Three Star Bakery’s Products in South Lampung- Natar in the next coming years is still available? \ud \ud This study aims to determine the market potential of the Three Star bread Bakery in the next coming years in the bread’s sales, based on Purchasing Power Index as well as a conceptual contribution to the Three Star bread Bakery’s company in maintaining or increasing market share. \ud \ud The hypothesis proposed is "Market Potential of Three Star Bakery in South Lampung Natar still available in the next coming years to come and experience improvement in each market through market percentage calculations based on Buying Power Index (BPI). " \ud \u