UNDERSTANDING THE TRAVEL MOTIVATION AMONG YOUTH TRAVELERS IN KENYA: THE ‘PUSH’ AND ‘PULL’ PARADIGM

This study explores the factors that motivate youth travel in Kenya using the ‘Push’ and ‘Pull’ theory. This questionnaire survey involved 132 respondents aged between 15 and 32 years drawn from visitors to Nairobi National Park, Kenya. The study found out that push factors are more important determinants of youth travel in Kenya than the pull factors. In addition, while pull factors were identified as being relatively less significant, the study found out that the scope of destination product offerage and delivery factors are considered as more significant pull factors for youth travel than the natural appeal of the destination