Trends, drivers for seafood consumption.

Healthy eating will likely be a dominant trend in food consumption in coming decades. According to a literature review, consumers will demand more information about seafood and the possibility to trace its movements through the value chain. Best practices certifications may increase as interest in sustainable production and transparency grow in influence. The extent to which these trends affect future seafood demand will partly depend on the level of retail promotion, as well as the size and economic status of concerned consumer groups