Public relations in Czech Railways, joint-stock company

Práce se zabývá public relations ve společnosti České dráhy, a.s.. V teoretické části je charakterizován pojem public relations a jeho postavení v marketingovém mixu. Práce charakterizuje současnou situaci public relations.This bachelor´s work deals with public relations in Czech Railways, joint-stock company. There is characteristic of term public relations and its position in marketing mix in theoretical part. This bachelor´s work analyses present situation of public relations in Czech Railways, joint-stock company.Ústav ekonomiky a managementuDokončená práce s úspěšnou obhajobo