International audienceQuantiles are basic tools in extreme-value theory in general, and in actuarial and financial mathematics in particular. The alternative class of expectiles has recently been receiving a lot of attention in actuarial science, econometrics and statistical finance. Both of these notions can be embedded in a more general class of M-quantiles by means of $L_p$ optimization. These generalized $L_p$ quantiles can in some sense, for $p$ between 1 and 2, interpolate between ordinary quantiles and expectiles. We investigate here their estimation from the perspective of extreme values in the class of heavy tailed distributions. We construct estimators of intermediate and extreme $L_p$ quantiles and establish their asymptotic norm...