Entrepreneurial Traits Affecting Business Strategies Focusing on Network and Innovation Strategies to Success in the Business Arena : A case study of Thai SME, NetDesign

This research links the relationship among entrepreneurial traits, business strategies and the success of the firm. Such relationship presents that the person who stands behind the success of SME is entrepreneur. Entrepreneur plays an important role in SME as a key player to control the direction of the SME. Also, the business strategies used by the entrepreneur can build competitive advantage for the firm. This research focuses on network and innovation strategies as the main strategies and presents the entrepreneurial characters that are important for utilizing these two strategies effectively. Network strategy will be efficiently used by the person who possesses the extraversion trait with social and team characters while innovation strategy will be efficiently used by the person who possesses the openness to experience trait with creativity and advantage characters