This text provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and th...
This thesis addresses the implementation and application of integrated marketing communications (her...
Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC...
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very co...
The issue of integrated marketing communication in contemporary research is clearly evolving along w...
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the...
The present paper discusses about the emergence of integrated marketing communications(IMC). Today I...
Integrated marketing communication (IMC) relates to the promotional component of the marketing mix c...
Organisations continually use integrated marketing communications to achieve a competitive advantage...
Organisations continually use integrated marketing communications to achieve a competitive advantage...
Numerous new marketing communication options are today available to marketers due to rapid globali...
This paper explores the concept of Integrated Marketing Communication (IMC) and presents changes res...
The field of marketing is an area always evolving and developing. One of the biggest developments d...
<em>This paper aims to provide, on the one hand, a conceptual framework of the importance that integ...
This report seeks to educate small and medium-sized companies in the IT industry about integrated ma...
Everything communicates, Any action that a company takes will leave an impression on its consumers. ...
This thesis addresses the implementation and application of integrated marketing communications (her...
Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC...
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very co...
The issue of integrated marketing communication in contemporary research is clearly evolving along w...
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the...
The present paper discusses about the emergence of integrated marketing communications(IMC). Today I...
Integrated marketing communication (IMC) relates to the promotional component of the marketing mix c...
Organisations continually use integrated marketing communications to achieve a competitive advantage...
Organisations continually use integrated marketing communications to achieve a competitive advantage...
Numerous new marketing communication options are today available to marketers due to rapid globali...
This paper explores the concept of Integrated Marketing Communication (IMC) and presents changes res...
The field of marketing is an area always evolving and developing. One of the biggest developments d...
<em>This paper aims to provide, on the one hand, a conceptual framework of the importance that integ...
This report seeks to educate small and medium-sized companies in the IT industry about integrated ma...
Everything communicates, Any action that a company takes will leave an impression on its consumers. ...
This thesis addresses the implementation and application of integrated marketing communications (her...
Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC...
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very co...