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This study explored the creation, dissemination and exchange of electronic word of mouth, in the form of product reviews and ratings of digital technology products. Based on 43 in-depth interviews and 500 responses to an online survey, it reveals a new communication model describing consumers' info-active and info-passive information search styles. The study delivers an in-depth understanding of consumers' attitudes towards current advertising tools and user-generated content, and points to new marketing techniques emerging in the online environment
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
[[abstract]]With the Internet’s rapid development, consumers can readily access product information ...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...
The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shapi...
The study will explore the relationship between consumers and Electronic Word of Mouth (eWOM). The ...
Social media platforms, that foster user generated content, have altered the ways consumers search f...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
This paper extends the previous literature by proposing a new model incorporating search-experience-...
Online reviews provided from consumers who had previous experiences have become major information re...
Understanding the consumer information search process plays a pivotal role in marketing decision mak...
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
[[abstract]]With the Internet’s rapid development, consumers can readily access product information ...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
The prevailing of the Internet facilitates consumers to share information, opinions and experiences ...
The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shapi...
The study will explore the relationship between consumers and Electronic Word of Mouth (eWOM). The ...
Social media platforms, that foster user generated content, have altered the ways consumers search f...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
This paper extends the previous literature by proposing a new model incorporating search-experience-...
Online reviews provided from consumers who had previous experiences have become major information re...
Understanding the consumer information search process plays a pivotal role in marketing decision mak...
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
[[abstract]]With the Internet’s rapid development, consumers can readily access product information ...
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