Add to ORKGPersonal brands have received relatively limited academic treatment despite a commercial sector interest in the technique in the last few decades. As a relatively new academic phenomenon, much of the marketing research in the field is dedicated to the isolation of the personal brand construct from the interconnected areas of opinion leadership, celebrity endorsement and inanimate objects brand theory. This paper explores how personal brands are related to opinion leadership theory, and the growth of personal brands in political marketing
Branding and franchising, which are common features of commerce, have, more recently, permeated into...
This paper explores the potential active role of commercial brands in bringing about radical politic...
Personal brand is a relatively new term in marketing, and share of interest occurs in relation to th...
As there is not universal acceptance of political parties as brands, the paper justifies and theoret...
It has become commonplace to speak of political parties and brands. This article looks at the rise o...
Purpose The democratic political product is complex and untangible. An underlying assumption of a d...
The purpose of this paper is to review the notion of branding and evaluate its applicability to poli...
In most researches that touch on consumer behaviour, the bus stops have always been consumer satisfa...
Corporations have generally avoided publically linking their brands with political positions, yet re...
There has recently been a growing interest and literature in the application of brand management pri...
The theory of Brand Equity has been studied intensively by researchers, stemming from its applicabil...
Purpose - This study aims to examine brand personality and its application to political branding. Th...
The aim of the paper is to provide useful tools for integral look at the celebrity endorsement proce...
Purpose To develop understanding of how voters view the political brand by analysing the mental maps...
Effectuation is a thinking framework that starts framing opportunities with a personal set of existi...
Branding and franchising, which are common features of commerce, have, more recently, permeated into...
This paper explores the potential active role of commercial brands in bringing about radical politic...
Personal brand is a relatively new term in marketing, and share of interest occurs in relation to th...
As there is not universal acceptance of political parties as brands, the paper justifies and theoret...
It has become commonplace to speak of political parties and brands. This article looks at the rise o...
Purpose The democratic political product is complex and untangible. An underlying assumption of a d...
The purpose of this paper is to review the notion of branding and evaluate its applicability to poli...
In most researches that touch on consumer behaviour, the bus stops have always been consumer satisfa...
Corporations have generally avoided publically linking their brands with political positions, yet re...
There has recently been a growing interest and literature in the application of brand management pri...
The theory of Brand Equity has been studied intensively by researchers, stemming from its applicabil...
Purpose - This study aims to examine brand personality and its application to political branding. Th...
The aim of the paper is to provide useful tools for integral look at the celebrity endorsement proce...
Purpose To develop understanding of how voters view the political brand by analysing the mental maps...
Effectuation is a thinking framework that starts framing opportunities with a personal set of existi...
Branding and franchising, which are common features of commerce, have, more recently, permeated into...
This paper explores the potential active role of commercial brands in bringing about radical politic...
Personal brand is a relatively new term in marketing, and share of interest occurs in relation to th...