Australian newspapers online: Four business models revisited

This article revisits four online news business models, first documented in 1997, to discuss current worldwide newspaper website trends and new research data on Australian newspaper websites. The data are from a survey of Australian newspapers and their websites, and show that the Australian experience mirrors international experience in terms of the growth of newspapers online and their lack of profitability. The survey shows that, while there is international evidence that providing news content online reduces offline newspaper subscriptions, a third of the newspapers studied registered circulation increases after setting up their websites. While there is international evidence that generating revenue through online advertising is difficult, for nearly half of the newspapers studied, overall advertising revenue increased after setting up their websites. The survey also found that, while newspaper publishers worldwide continue to rely mainly on the subscription and advertising business models to generate revenue online, there is evidence that Australian newspapers are forming online alliances with other media and non-media businesses to facilitate their online business activitie