Media Competence as a Component of Professional Training of the Specialists in the Context of Innovative Education

У статті розглядаються проблеми медійної компетентності як складової професійної підготовки фахівців в умовах інноваційної освіти. Автор розкриває феномен медійної компетентності як інтегративної якості особистості, що проявляється в можливості фахівця вибирати, використовувати, критично аналізувати, оцінювати, створювати й передавати медіакомпоненти в різноманітних видах, формах і жанрах, аналізу складних процесів функціонування медіа в сучасному соціумі. Автор окремо зупиняється на проблемі сукупності особистісних мотивів, умінь, знань, здібностей, які сприяють відбору та використанню, критичному аналізові й оцінці, створенню та передачі медійних компонентів у різноманітних формах у сучасному динамічному процесі інноваційного розвитку освіти.The article is devoted to the problems of media competence as a part of professional training of the specialists in the context of innovative education. The author reveals the phenomenon of media competence as an integrative personality, which manifests itself in the ability to choose, use, critically analyze, evaluate, create and send mediacomponent in various types, forms and genres, analysis of complex processes of functioning of the media in modern society. The author separately highlights the problem of the combination of the personal motives, skills, knowledge, abilities that contribute to the selection and use of critical analysis and evaluation, creation and transfer of media components in various forms in today’s dynamic process of innovation education. Post-industrial society confronts the modern system of higher education the number of query: ontological, methodological, axiological, humanistic and others. Given the rapid changes in the development of science, the education system is in deep crisis from which the majority of scholars sees in its innovative development, in which the achievements of modern science and technology become the subject field of the development of education in general, acquiring the status of a strategic resource in the development of society. Especially it concerns the sphere of hi-tech technologies of information (media, multimedia, telecommunication and others), because the use of the latest in education is the main priority due to the processes of globalization, integration, internationalization of the latter. The purpose of this article is to analyze media competence as a part of professional training of the specialists in the context of innovative education. Theoretical-methodological basis of the study constitute the fundamental provisions of the dialectic of the subjective and objective, historical and logical methods of knowledge, the principles interpenetration, the system and information approaches, synergetics and evolutionary epistemology. The methodological basis of the research methodology are post-non-classical science, methodological pluralism; bridging the gap between the object and subject of cognition. The new paradigm of higher education helps to identify the sources and mechanisms of the dynamics of multidimensional socio-cultural systems, in particular for innovative education. The authors has widely used the methods of comparison and contrast different views; simulation methods; systematic structural analysis; a thought experiment; deductive method; the method of ascent from the abstract to the concrete