The effect of automated information system on efficiency and innovation

The aim of this study is to evaluate the effect of automated information system on employees' efficiency in telecommunication organisation, Semnan, Iran. Sample population includes employees of telecommunication organisation; 50 employees were chosen as participants. It is a descriptive research survey in which achieve questionnaire was used. This study which is performed by the updated information system indicates that there is a direct and meaningful relationship among innovation, creativity, employees' efficiency and information technology variables. The role of support is discussed in the form of providing new technologies, helping employees to understand and easily making use of them. It is seen that is organisational plans in employing new information systems are influential not just in a faster communication among employees, but also in emerging innovation and satisfaction among employees and customers. Cutting edge information technology plays its role as a life saver in an organisational in need of service-promotion.employee efficiency; job satisfaction; information technology; effectiveness; organisational planning; communication; telecommunications industry; Iran; automation; customer satisfaction; innovation; information systems; creativity