EXPERIMEDIA – a multi-venue experimentation service supporting technology innovation through new forms of social interaction and user experience

New media applications and services are revolutionising social interaction and user experience in both society and in wide ranging industry sectors. The rapid emergence of pervasive human and environment sensing technologies, novel immersive presentation devices and high performance, globally connected network and cloud infrastructures is generating huge opportunities for application providers, service provider and content providers.These new applications are driving convergence across devices, clouds, networks and services, and the merging of industries, technology and society. Yet the developers of such systems face many challenges in understanding how to optimise their solutions (Quality of Service – QoS) to enhance user experience (Quality of Experience – QoE) and how their disruptive innovations can be introduced into the market with appropriate business models