The Mechanisms to Consolidate Staff Efforts in the Targeting of Increasing the Competitive Potential of Enterprise

The topicality of focusing efforts to improve the competitive potential of enterprise through intellectualization of its staff, using continuous training in accordance with technological regimes and modern trends, has been rationalized. The author has analyzed the structural features of intellectual capital, determining the need for their efficient interaction to gain competitive value. A combination of behavioristic and cognitive approaches has been proposed, using a holistic model of human resources management in order to ensure efficient management and consideration of specific characteristics of cognitive behavior. It has been proven that the competitive potential of enterprise is directly dependent on the accumulation and diffusion of knowledge, should be of permanent nature, ensuring a stable increase in the competitive potential of enterprise and creating the ground for the formation of leadership positions, thus determining the basic mainstreams of development