Desain sebagai Fenomena Ideologi

Ideology in its basic meaning, according to its etymology, is science of idea. This paper of ideology use ideological approach in discussing design through its generic concept not as political doctrine. Design ideology is a collection of knowledge behind form. Design will become a phenomenon of ideology when it is related with connotative meaning, analysed in ideological semantic level and used by society in certain cultural context. The ideology is related with certain cultural system that is derived from certain religious or other system of belief, life view, traditions, social, economy and natural geographic environment. There are many ideologies represented in design such as rationalism-functionalism, materialism, artificialism, individualism, intuitivism-symbolism, naturalism, spiritualism and communalism. Learning design ideology will give a chance to represent identity with semantic value, not merely as a game of superficial culture without tacit meaning. Through ideological approach and study in representing local identity of building, the implementation of architecture/interior design codes won't be stock at a problematic of periodic and ethnic style. By representing local ideology, the design may still represent its global 'zaitgaist' context in modern style without loosing its local identity