Pengaruh Keadilan Pelayanan (Service Fairness) terhadap Citra Perusahaan Penyedia Listrik

Electrical problems are classified in the business services that are considered part of the general requirement that electrical activity is expressed as organizing community service. Attention to issues of quality and fairness of service becomes important. Justice ministry (service fairness) consists of distributive justice, procedural justice and interactional justice. A good perception of the fairness issue is expected to enhance the corporate image in the assessment of the customer. Using a sample of household electric customers in Yogyakarta, the authors measured the dimensions of distributive justice of equity, equality and needs, procedural justice of the dimension of consistency, bias suppression, accuracy, correctability, representativeness and ethicality and interactional justice dimension of respect, honesty and courtesy. Corporate image is also measured by various dimensions. Interactional justice significantly influence the company image while distributive justice and distributive justice showed no significant effect. Simultaneously, the three dimensions of service fairness demonstrates a significant impact on corporate image