[[alternative]]A Study of Tourism Attractiveness, Place Attachment Flow Experience and Tourism Benefits--The Case of Matzu Visitors

[[abstract]] 本研究主要目的是探討至馬祖列島旅遊遊客，以遊客對馬祖列島旅遊過後的觀光吸引力、地方依附、心流體驗與休閒效益等變數之關係，並以馬祖列島為研究對象。本研究透過實地問卷調查及利用SPSS統計軟體進行變異數分析及迴歸分析法進行統計分析，期望遊客對馬祖列島旅遊後觀光特性做更深入的瞭解。本研究結果發現遊客到馬祖列島旅遊遊客以男性已婚者居多，且年齡層分佈於20-39歲間最多，顯示馬祖列島較年輕化旅遊遊客居多。並探討遊客不同人口統計變項在觀光吸引力、地方依附、心流體驗與休閒效益關係模式方面，研究實證結果發現：觀光吸引力與地方依附對遊客心流體驗的關聯性，發現觀光吸引力對心流體驗有正向的顯著影響；地方依附對心流體驗有正向的顯著影響；心流體驗對休閒效益有正向的顯著影響。在中介效果方面發現，心流體驗對觀光吸引力與休閒效益之關係具有中介效果，心流體驗對地方依附與休閒效益之關係具有中介效果。[[abstract]] The purpose of this research is to analyze the effect of tourism attraction, place attachment, flow experience, and leisure satisfaction for the visitors of Matzu. The conclusions and suggestions were listed as follows. The tools used for data analysis are correlation analysis and regression analysis. The results of this research are as following: 1. Study found that tourism attraction with place attachment were significantly correlated between flow experience and leisure satisfaction. 2. To analyze the correlation among tourism attraction, place attachment, flow experience, and leisure satisfaction, the result reveals that tourism attraction and place attachment have a significant effect on flow experience and leisure satisfaction. Besides, flow experience has much influence on tourism attraction and place attachment as well. In other words, flow experience has mediating effect on tourism attraction and leisure satisfaction; flow experience has mediating effect on place attachment and leisure satisfaction, Flow Experience has mediating effect on flow experience and tourism benefits