CREATIVE ADJECTIVES IN MASS MEDIA TEXTS

Morphological productivity is described as the characteristics of word-formation processes whereby new adjectives are created to satisfy a naming need. In this article, we first lay out the process of coining new words and analyze how virtuously compound adjectives are created in mass media text. The names are structured in groups taking into account derivational models, their reasons and functions in media professionals’ speech. This paper asserts the significant role of word formation in the development of the English language