MARKETING INVESTIGATION OF THE LIVESTOCK MARKET BY THE EXAMPLE OF IVANO-FRANKIVSK CITY

In the article are the resulted results of one marketing research are of types of small facilities of placing of hotel industry, namely hostels in town Ivano-Frankivsk. It is marked that hostel as an element of hotel business is an important aspect in development of economic activity, financial stimulation of city (on the example of Ivano-Frankivsk), update of sphere of economy, mobilizations of human capital which straight influences on development of internal tourism of every territorial subject. Modified need marketing research as a necessary theoretical and practical foundation of argumentation business ideas opening of hostel and forming a system of recommendations to improve its effectiveness in Ivano-Frankivsk. Keywords: B2C, hotel industry, small accommodation facilities, market research, PESTEL-analysis, hostel.