The impact of socio-economic development initiatives on the perceptions of wine farm labourers in the Cape Town wine region

The South African wine industry faces unique challenges in the socio-economic development of its farm labourers due to its historical context and development over the past three centuries. A long history of malpractice, a lasting paternalistic mentality, and only partial compliance to regulations to reduce inequality and improve livelihoods for farm labourers hinders the success of industry-wide transformation. Despite studies regarding the current state of living and working conditions in the wine industry and types of socio-economic development needed for successful transformation, little research has been done to address whether these initiatives are creating a lasting impact on the well-being of labourers. Research on current intervention strategies aimed at empowering labourers must take into account the origin of wine in the Cape region, the legacy of Apartheid, and the current state of socio-economic inequality amongst wine industry workers. The purpose of this research is to provide a better understanding of how and to what degree initiatives and programmes designed for socio-economic development are actually making an impact within the industry. The central research question asks: “to what extent has socio-economic development initiatives aimed at the transformation of wine farm labourers influenced perceptions of well-being?” This research combines both document analysis and qualitative comparative case study methods in assessing the impact these initiatives have had on labourers’ perceptions and attitudes towards personal development and a better standard of living. At the end of the study, the researcher wants to know how the labourers perceive socio-economic initiatives; do they actually believe themselves has having gained increased levels of respect, dignity, and equality, and have these perceptions been impacted by current socio-economic initiatives?