Experiential Metaphors: Create Anti-negative Home Products

Experiential metaphor is a user-centered design approach and methodology that I developed for my thesis project. This approach can be applied to a design to influence a user\u27s perception or design process to facilitate the designer\u27s concept ideation. The intention of this approach is to create a pleasurable product experience and a positive emotional response through interaction with the product and interpretation of its meaning. Grounded in meaning association, which is correlated with non-linguistic cognitive metaphor and human emotional models, four different levels of experiential metaphor are formed by the synthesis of the metaphor structure and levels of emotional elicitation. The design of these two application projects demonstrate the value of experiential metaphor in successful design. Meanwhile, the challenges and limitation are discovered and can be a useful reference to design methodology execution