Urban mobility strategies and impacts in the social representation around the BBVA-Bancomer stadium in the area of Guadalupe, Nuevo León

The BBVA-Bancomer Football Stadium Project, inside La Pastora Ecological Park area, has generated big impacts for the City of Guadalupe, Nuevo León, since the moment of its planning, during its construction and then its inauguration date. The objective of this article focuses on the different impacts, in terms of mobility and social representation (sr) since the arrival of this sports field, for people who live around the stadium zone, as well as the fans attending the football games. In this work, the theoretical fundaments start from the concept of mobility, basically in the urban mobility strategies from people living nearby the stadium area, as well as fans going to the property during the game days. Moreover, we discuss about the social representation concept in terms of the team Rayados and the stadium, seeking to know the generated impacts by the arrival of this sports complex in La Pastora zone. This research considered the Census Tracks (ageb), defined by the National Institute of Statistics and Geography (inegi), and the quartiers located one kilometer around the La Pastora Park. After applying the research instruments, the sample analysis is described by graphics, showing the way that groups of people have been benefited with the arrival of the stadium, and others groups who were affected