Research on consumer choice has focused on easily comparable alternatives, a subset of the choices consumers regularly face. This paper outlines the problem and two general strategies for comparing noncomparable alternatives, a subset of choices that has been overlooked in the literature. Experiments are reported that support use of the strategies
Given the large number of choices that consumers make each day it seems likely that they will genera...
Techniques derived from behavioral economics and matching research are applied to consumers’ brand ...
Consumers make mistakes when facing complex purchasing decision problems but if at least some consum...
Theoretical models are developed for two strategies consumers use to choose among noncomparable al...
Consumer choice research recently moved beyond brand-based decisions to study the more noncomparable...
This article contrasts consumer choice processing of single products from different categories (nonc...
One crucial decision firms or government agencies must make is the selection of the alternatives, e....
Consumer choice research recently moved beyond brand-based decisions to study the more noncomparable...
It was hypothesized that in a decision-making situation, individuals will not only think of an optim...
When deciding whether to buy an item, consumers sometimes think about other ways they could spend th...
One prominent model in the realm of memory-based judgments and decisions is the recognition heuristi...
When analysing choice experiments respondents are assumed to attend all attributes and alternatives ...
Abstract—Many of the decisions that people must make involve selections from arrays of identical opt...
International audienceDecision makers sometimes have to choose between alternative options about whi...
Comparing alternative choices is common in business decision making. When facing with a selection pr...
Given the large number of choices that consumers make each day it seems likely that they will genera...
Techniques derived from behavioral economics and matching research are applied to consumers’ brand ...
Consumers make mistakes when facing complex purchasing decision problems but if at least some consum...
Theoretical models are developed for two strategies consumers use to choose among noncomparable al...
Consumer choice research recently moved beyond brand-based decisions to study the more noncomparable...
This article contrasts consumer choice processing of single products from different categories (nonc...
One crucial decision firms or government agencies must make is the selection of the alternatives, e....
Consumer choice research recently moved beyond brand-based decisions to study the more noncomparable...
It was hypothesized that in a decision-making situation, individuals will not only think of an optim...
When deciding whether to buy an item, consumers sometimes think about other ways they could spend th...
One prominent model in the realm of memory-based judgments and decisions is the recognition heuristi...
When analysing choice experiments respondents are assumed to attend all attributes and alternatives ...
Abstract—Many of the decisions that people must make involve selections from arrays of identical opt...
International audienceDecision makers sometimes have to choose between alternative options about whi...
Comparing alternative choices is common in business decision making. When facing with a selection pr...
Given the large number of choices that consumers make each day it seems likely that they will genera...
Techniques derived from behavioral economics and matching research are applied to consumers’ brand ...
Consumers make mistakes when facing complex purchasing decision problems but if at least some consum...
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