PERFORMANCE OF PHARMA BRANDS, MOLECULES & COMPANIES IN THE EYE OF CHEMISTS

Worldwide pharmaceutical companies are restructuring themselves; merger and acquisition have become the order of the day. There are more than 25000 pharmaceuticals firms, most of them are very small even larger ones have also not been conducting regular market surveys. This study provides highly valuable information for determining their future marketing mix and business policies. There is (1) Large number of formulators and bulk drugs manufacturers for each molecule at lowest prices vis-à-vis rest of the world (2) Presence of a large number of propaganda firms. Therefore, a study of this kind to study the practices and priorities and to visualise likely changes in these is most imperative at this juncture. It was found by the researcher that ratio of the products of the propaganda concerns is high in prescriptions these days. The prescriptions of the ethical companies are dominating in pharma market with seventy percentage market share. Researcher also found that almost twenty five market share was captured by propaganda companies which favours that ratio of the products of the propaganda concerns is high in prescriptions these days. This study also discussed that ratio of the products of the propaganda concerns is high in the prescriptions these days as the maximum number of respondents were in favour of the view that 41-50 percent portion of medicine were free from propaganda firms. Mostly chemists have responded positively to maintaining relations with doctor. Government practitioners are dominating in prescription. There are 20-40 percent of unnecessary drug in prescription by doctors. This research will certainly help pharmaceutical industry to work more on research and development area