THE GROWING POWER OF SOCIAL MEDIA AND SEARCH MARKETING

“Social media” is a name given to web-based and mobile technologies that are used to turn communication into an interactive dialogue. This interactive dialogue can occur between organizations, communities and individuals. The Internet allows millions of people to connect with each other, and also allows business owners to promote their businesses to people all over the world by using web-based applications. We currently live in a world in which traditional advertising strategies aren’t enough. Social media not only allows for tremendous outreach and networking, but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Surely you have noticed the shift from traditional advertising that has occurred with the increased use of the Internet over time. Now, people consume more advertising online than in print media, radio or television. (Example: See the ads when you play YouTube videos?) Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers. If you have been keeping an eye on the news from the e-commerce world, you may know how big Snapdeal (India’s largest online shopping site) has become very quickly, all thanks to a great online strategy. Companies are spending thousands of dollars per month to monitor their social media presence, engage with people, plan reputation management, and so on. If you are a business owner and you are still not using social media sites like Facebook, Google Plus, Twitter, LinkledIn, etc. to promote and develop your business, you are missing out on a very significant opportunity, and you are bound to be left behind, in the dust of other businesses that have climbed aboard this fast-moving train long ago