A RESEARCH ON QUALITY FACTORS INFLUENCING ONLINE SHOPPING

There are many reasons why people shop online. For examples, consumers can buy anything at anytime without going to the store; they can find the same product at a lower price by comparing different websites at the same time; they sometime want to avoid pressure when having a face-to-face interaction with salespeople; they can avoid in store traffic jam, etc. These factors can be summarized into four categories-convenience, information, available products and services, and cost and time efficiency