Innovative aspects of the improvement in the system of management of organizations in modern conditions

The relevance of the research is predetermined by the necessity of creating an efficient management system for an organization, which will provide for the possibility of entering new level of development, which implies modernization of the organizational structure of the management and increase in its efficiency; cost reduction; increase in the level of safety of services and products; production of quality products, expected by a consumer; increase in the number of end–users and holding position of the best provider; increase in sales of products and services; prompt response to market changes; improvement of performance; protection of the brand and reputation. The purpose of writing this article is the development of the overall management system of an organization, identification of major qualitative characteristics of an efficient system of the management of an organization and of various innovations that allow implementing its long–term strategy and ensuring its competitiveness in general. Research methods are system approach, methods of analysis and synthesis, comparison. The approaches to the essence, structure and the content of modern systems of management of an organization were analyzed. The specifics were discovered and the functioning of companies in retail and of their structural units was analyzed. Qualitative efficient characteristics of modern system of the management of organizations were identified, and the definition of a modern system of the management of an organization (an enterprise) was formulated. General structure of the system of the management of the organization of a "higher level" was proposed to ensure competitiveness and development of the organization. The measures to enhance competitiveness and strategic stability of the company «ALLO» were formulated, namely: 1) taking into account seasonal factors in the demand for goods; 2) implementation of new ideas (social innovations) to attract customers, which differ from the ideas of the companies–competitors; 3) introduction of more motivational programs for the promotion of employees, into the system of management; 4) application of innovative educational measures in the programs of customer loyalty, which increase the value of the company's services for both individuals and society as a whole; 5) expanding the assortment in the stores to attract new customers and increase profits. The scientific novelty of the research is in determining current requirements of consumers to the companies, retailers of electronic equipment; substantiating the expanding of social innovations under conditions of unstable external environment and growth in the European integration processes in Ukraine; formulating essential qualitative characteristics of an efficient system of an organization management; interpreting the term "management system of an organization" and developing optimal general operation structure of the overall management system ("higher level") of an organization with regard to the processes of creation and improvement. The practical significance of the study is the creation of a clear-cut procedure of implementation of the management system ("higher level") of an organization that fulfills the functions of development, implementation, evaluation and support for an organization of any type, including the company in the electronic equipment retail sales. Further research will require the design of regulation documentation for the system of management of an organization in the framework of general structure of management system ("higher level"), development of various innovations that take into account regional aspect of the company’s location, rapid introduction of positive experience of international companies in retail sales