A STUDY ON CONSUMER PERCEPTION REGARDING BENEFITS OF ONLINE SHOPPING – WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the internet. It is a form of e-commerce. The product purchase or sale transaction is completed electronically and interactively through internet. “The consumer confidence to shop online has grown significantly in the last year and a half. About 8 million people were shopping online in 2012 and in the year 2014, it is expected to be 35 million. By 2016, online shopper base will grow almost three times to 100 million, and over 50 million new buyers will come from tier I and II cities”, India's e-tailing market is at a point of growth and will see rapid growth to become a $15 billion market by 2016