AUDIOVISUAL MEDIA SERVICES DIRECTIVE IN THE EUROPEAN COURT PRACTICE

U radu se definiraju audiovizualne medijske usluge, navodi povijesni razvoj zakonodavstva EU-a i analizira važeći pravni okvir Europske unije vezan uz audiovizualne medijske usluge s posebnim naglaskom na Direktivu o audiovizualnim medijskim uslugama i Direktivu „Televizija bez granica“. Također, analiziraju se temeljna načela vezana uz audiovizualne medijske usluge poput načela zemlje podrijetla i slobode primanja usluga, pravila vezana uz oglašavanje, prikriveno oglašavanje i sponzorstvo, analizira se pojam europskoga djela, načela i pravila vezana uz zaštitu maloljetnika, zabranu poticanja i širenja mržnje i diskriminacije te pravila vezana uz pristup uslugama osobama s invaliditetom. Isto tako, rad daje prikaz predmeta relevantne prakse Europskog suda vezane uz audiovizualne medijske usluge.In the article, the author presents a definition of audiovisual media services and analyses the historical development of the EU regulative framework. Moreover, she scrutinises current legislative solutions stressing the Audiovisual Media Service Directive and “Television without Frontiers” Directive. Furthermore, the author analyses in details basic principles related to the audiovisual media services, for example the country of origin principle and freedom of receiving services, as well as principles related to advertising, product placement and sponsorship. She clarifies the meaning of the notion of European works and explores principles and legal rules governing the protection of minors and prohibition of incitement to hatred and spreading discrimination. A special attention has been given to legal rules regulating the access to the services for the sight- and / or hearing impaired. The article presents an overview of the relevant European court practice in the field of audiovisual media services