KORPUSNO UTEMELJENA KRITIČKA ANALIZA DISKURSA PRO ANA BLOGOVA

The pro-eating-disorder community is almost exclusively an online community of individuals who claim that eating disorders are not an illness, but rather a lifestyle choice. This study offers an insight into the ideologies constructed in the pro-eating-disorder online discourse by using micro and macro levels of critical discourse analysis (CDA) on 19 blogs written by the self-declared members of the community. Linguistic analysis of the pro-eating-disorder discourse has been largely under-represented and this study is the first to use a corpus-linguistics approach to CDA in analysing the websites’ content. The results of the analysis show that the pro-eating-disorder community constructs the ideology of eating disorders as a life-style via demedicalised reference to the illness. The study also elaborates on the construction of the negative image of “an outsider” (any person not belonging to the community) as an element of self-determination. By using the corpus linguistic technique of keyness, main topics of the discourse are identified, suggesting relevant relations between the discourse of measuring and will power and the underlying pro-eating-disorder ideologies.Pro ana je zajednica koja gotovo isključivo postoji na internetskim stranicama te koja tvrdi da poremećaji prehrane nisu bolest, već životni stil. Ovo istraživanje pruža uvid u načine stvaranja pro ana ideologije na primjeru mikro i makro razine kritičke analize diskursa (CDA) 19 blogova čiji su autori samoprozvani proanoreksičari. Lingvistička analiza pro ana blogova nedovoljno je zastupljena u dosadašnjim istraživanjima te je ovo istraživanje prvo u korištenju kritičke analize diskursa u analizi sadržaja internetskih pro ana stranica. Glavni zaključak rada jest da proanoreksičari stvaraju ideologiju svoje zajednice demedikaliziranim odnosom prema bolesti. Istraživanje također ukazuje na to da proanoreksičari imaju negativan stav prema autsajderima i mainstream kulturi koji pridonosi njihovom samoodređenju. Pronalaskom ključnih riječi u korpusu prepoznate su glavne teme unutar diskursa koje ukazuju na povezanost diskursa mjerenja, snage volje i ideologije pro ana zajednice