Managing sacred sites for tourism: A case study of visitor facilities in Palmyra, New York

Sacred sites are qualitatively different than others developed for tourism purposes. However, sacred sites do have touristic appeal and can benefit from their popularity as both pilgrimage and secular tourist attractions. To protect the sacred resource and to make the touristic or culminating pilgrimage experience meaningful, many site managers develop well designed, well maintained and efficiently operated tourist facilities such as visitor centers, interpretive resources, and events. These facilities serve specifically to accommodate a wide range of site-based experiences from satisfaction of curiosity to life-changing hierophanies. Palmyra, New York is rich with cultural and religious sites that attract thousands of tourists each year. Most sites are meaningful to members of the Church of Jesus Christ of Latter-day Saints (LDS) who travel to Palmyra to see the birthplace of their religion. Later-day Saint sacred sites are important to the many pilgrim-like visitors and to the community in which they are located. The world-class tourist facilities and events associated with LDS sacred sites provide positive opportunities for social and economic development in the region. Specifically, this case study examines the positive impacts, which include site preservation and protection, education and interpretation, social identification, hospitality, social buffering, employment, local spending, tourism product enhancement, marketing, and business networking