Performanse zaštite okoliša hrvatskih poduzeća s obzirom na oblik vlasništva

In the light of corporate social responsibility, company success is determined not only by economic performance but also by social and environmental performance. Hence, the value based environmental management improves corporate environmental performance and enhances business excellence. Th e purpose of this paper is to examine the differences in environmental performance among companies of various type of ownership in Croatia (e. g. private ownership, state ownership, and foreign ownership), to compare the main obstacles in achieving better environmental performance of these companies, and to explore the infl uence of environmentally friendly products on important company characteristics. Within the secondary research, relevant literature covering this issue was consulted. Within the primary research, a study was conducted on the sample of 350 Croatian companies and 63 questionnaires were received. Statistical data analysis was done using SPSS 13.0. Th ree ownership-type groups were compared by Chi-square tests and ANOVA analysis. According to our fi ndings, there are no diff erences among Croatian companies of diff erent ownership types in the majority of environmental performance dimensions. Statistically signifi cant diff erences can be established only in product/services environmental features and device/equipment environmental features. Th e highest obstacles in achieving better environmental impact are: weak government incentives, high purchasing costs of clean technologies, insuffi cient legislation, and increased production costs of new clean technologies. As regards the infl uence of introduction of environmentally friendly productson certain company attributes, the paper has shown that the highest infl uence of environmentally friendly products is on the company image.U svjetlu korporativne društvene odgovornosti, uspjeh poduzeća određuje se ne samo njegovim ekonomskim performansama, veći i socijalnim performansama te performansama zaštite okoliša. Vrijednosno utemeljen menadžment zaštite okoliša unapređuje performanse zaštite okoliša i poslovnu izvrsnost. Svrha rada je istražiti postoje li razlike u performansama zaštite okoliša između poduzeća koja imaju različiti oblik vlasništva u Hrvatskoj (privatno, državno i strano), usporediti glavne prepreke u ostvarenju boljih performansi zaštite okoliša te istražiti utjecaj okolišu prijateljskih proizvoda na važne karakteristike poduzeća. U okviru sekundarnih istraživanja, konzultirana je relevantna literatura koja pokriva ovo područje. U okviru primarnog istraživanja, provedena je studija na uzorku od 350 hrvatskih poduzeća pri čemu su vraćena 63 upitnika. Statistička analiza provedena je uz pomoć programa SPSS 13.0., a poduzeća su uspoređena uz pomoć Hi-kvadrat testa i ANOVA analize. Nalazi pokazuju da među hrvatskim poduzećima s različitim oblikom vlasništva nema razlika u većini performansi zaštite okoliša. Statistički značajna razlika može se uspostaviti samo za eko značajke proizvoda/usluga i eko značajke uređaja/opreme. Najveće prepreke u ostvarenju boljih performansi zaštite okoliša su: slab poticaj državne uprave, visoki troškovi nabave nove „čistije“ tehnologije, neadekvatna zakonska regulativa i povećani proizvodni (operativni) troškovi „čistije“ tehnologije. S obzirom na utjecaj eko proizvoda na različite atribute poduzeća, pokazalo se da je najveći utjecaj eko proizvoda na poboljšanje imidža