Assuming three-neutrino mixing, we study the capabilities of very long baseline neutrino oscillation experiments to verify and test the MSW effect and to measure the lepton mixing angle theta(13) We suppose that intense neutrino and antineutrino beams will become available in so-called neutrino factories. We find that the most promising and statistically significant results can be obtained by studying nu(e) --> nu(mu) and <(nu)over bar>(e) --> <(nu)over bar>(mu) oscillations which lead to matter enhancements and suppressions of wrong sign muon rates. We show the theta(13) ranges where matter effects could be observed as a function of the baseline. We discuss the scaling of rates, significances and sensitivities with the relevant mixing angl...