Macro ergonomics and product quality: a study of popular Brazilian cars

Once the challenge of developing and trading national cars has been overcome, the new challenge becomes the accessibility/costs ratio. The answer to it was 1.000 cc engine cars which are called popular cars in Brazil. Nowadays, this segment represents over 50.0% of the Brazilian fleet. Economical issues are the major concern in the Brazilian market, rather than attributes like safety, comfort and energetic efficiency, project quality, production, etc. This paper presents the results of an analysis developed over the principal popular national car, with the focus on ergonomics application in its interior and its impact on the general quality of the product