Crisis and emergency risk communication : other communication channels

There are major communication issues beyond working with the media that must be addressed in preparation for crises. At the community, state, and national levels, the public expects access to the government during an emergency.Effective ways to provide access includes the Web, e-mail, social media, and toll-free information telephone lines. As the public health crisis evolves beyond the first 24 to 48 hours, the demand increases for information outside traditional media channels, such as radio, TV, newspaper, and websites that provide news.1 Choosing the right communication channels to reach your target audiences is crucial to the public\u2019s health and safety. The public information official must select the right delivery methods for a particular set of circumstances.CERC_Other%20Communication%20Channels.pd