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IntroductionInsufficient intake of fresh fruits, vegetables, and dairy products among children is a serious nutrition-related concern. The aim of our study was to determine behavioral and environmental factors that influence fruit, vegetable, and dairy consumption among Serbian schoolchildren.MethodsWe used 24-hour recall to measure fruit, vegetable, and dairy intake of schoolchildren (N = 212) aged 8 to 11 years from 2 elementary schools in a local community in Serbia. We evaluated potential determinants of intake by using a 48-item questionnaire that asked about children\ue2\u20ac\u2122s behaviors, perceptions of others\ue2\u20ac\u2122 expectations and behaviors, reinforcement of children\ue2\u20ac\u2122s behaviors, and availability of fruits, vegetables, and dairy at home and school. Children completed written questionnaires during 1 school class under teacher supervision. Binary logistic regression was used to analyze determinants of fruit, vegetable, and dairy intake.ResultsNegative predictors of fruit intake were expectations from teacher and parents (P <.001) to eat fruit and availability of fruit in school. Vegetable intake was positively related to paternal modeling behavior (P <.001) and availability of vegetables at home (P = .04). Dairy intake was positively influenced by parental reinforcement (P = .03).ConclusionVarious personal and environmental factors are associated with children\ue2\u20ac\u2122s intake of fruits, vegetables, and dairy. Interventions to promote fruit, vegetable, and dairy consumption in Serbian schoolchildren should focus on modeling and reinforcement by parents and teachers and increasing availability at school and at home