Social marketing and community mobilization in Kenya

"The SWS project in Kenya began in 2000 with a CARE/Kenya pilot project in Nyanza Province. Results from this project showed a 56% reduction of diarrheal disease risk in rural communities. Based on this successful pilot project, PSI/Kenya began marketing a SWS product, a bottle of sodium hypochlorite solution branded as 'WaterGuard,' in May 2003. Since the start of the program, approximately 10 billion liters of water have been treated with WaterGuard. The WaterGuard product and distribution is cost-recovery, with marketing costs subsidized by PSI internal funding. In addition to WaterGuard, PSI/Kenya markets PUR and Aquatabs. Since 2006, enough PUR has been sold to treat over 20 million liters of water and since 2009, enough Aquatabs have been sold to treat approximately 12 million liters of water." - p. 13/15/2012: date from document properties