Sisif was a journalist – in Croatia!

Problem hrvatskih medija nisu samo globalna recesija i relativno malo tržište za relativno velik broj medija, zbog čega nastaje poznati fenomen nazvanog «teror uspješnosti», nego i neobrazovanost novinara. Edukacija ljudi koji rade u medijima u drugu ruku proizlazi iz zrcalne slike cjelokupnog društva, u kojem čak 40,37% populacije starije od 15 godina ima samo završenu ili čak nezavršenu osnovnu školu. Jednako tako 47,06% populacije ima završenu ili nezavršenu srednju školu. Zbroj ovih dvaju podataka pokazuje sliku konzumenata medija, čime se potvrđuje teza da ni mediji ne mogu biti kvalitativno bolji. Naime, mediji su pali pod stereotip koji ponavljaju brojni vlasnici i urednici kako oni oblikuju sadržaj medija koji zahtijevaju konzumenti. Dakle, svjesno kreiraju obrnutu spiralu u kojoj stalno proizvode sve jednostavniji program prilagođen neobrazovanom tržištu. Zaključak se nameće sam od sebe, neobrazovano tržište informacijama «hrane» neobrazovani novinari, a za prekid s takvom tradicijom te početak kretanja u obrnutom smjeru, trebat će nam mnogo godina.The problem of Croatian media are not just a global recession and a relatively small market for a relatively large number of media outlets, which leads to well-known phenomenon called "the terror of success", but lack of education of journalists. Education of people working in the media, on the other hand comes from the mirror image of the entire society in which even 40.37 percent of the population older than 15 years has only incomplete or even complete primary school. Also 47.06 percent of the population has a complete or incomplete secondary education. The sum of these two data points on the picture to us consumers of media, which confirms the thesis that neither the media can not be qualitatively better. Namely, the media have fallen under a stereotype that repeated many owners and editors as they shape the media content that consumers require. So consciously create an inverted spiral in which all products are constantly adapted to a simpler program uneducated market. Conclusion imposes itself, uneducated market information "food" uneducated journalists and to stop with this tradition, and start moving in the opposite direction will take us many years