Communicating public health preparedness media and message guide: a project of the American Public Health Association and Qorvis Communications

"This Media and Message Guide is intended to be used by public health professionals and partners to help provide consistent messages and communications about public health preparedness. Consistency in messaging is essential to ensure that the importance of emergency preparedness is communicated effectively with reporters, policy makers and the public." - p. 3"January 2012.""In July 2011, senior leadership and policy and communications staff from the U.S. Centers for Disease Control and Prevention (CDC) Office of Public Health Preparedness and Response (OPHPR) met with five core national partner organizations: the Association of State and Territorial Health Officials (ASTHO); the National Association of County and City Health Officials (NACCHO); the Association of Public Health Laboratories (APHL); the Association of Schools of Public Health (ASPH); and Trust for America's Health (TFAH). Participants were broken down into work groups and one of the immediate action items was to develop a common set of core messages around the importance of public health preparedness and response." "The next step was to work with the American Public Health Association (APHA) and convene a messaging summit facilitated by the national strategic communications firm Qorvis Communications. In addition to participants from the July 6, 2011 meeting, APHA invited representatives from other national organizations including the National Emergency Management Association (NEMA), the American Academy of Pediatrics (AAP), the American Medical Association (AMA), the Council of State and Territorial Epidemiologists (CSTE), and the Campaign for Public Health Foundation. On November 14, 2011, a total of 25 participants from 11 national organizations gathered in Washington, D.C. for Communicating Public Health Preparedness: A Messaging Summit and Advanced Skills Workshop. The purpose of the workshop was to build on the previous work and to improve the collective effectiveness of our communications about preparedness to policy makers, the media and the public." - p. 4-5Mode of access: Internet.System requirements: Adobe Acrobat Reader.Title from title screen (viewed on December 4, 2010).Includes bibliographical references (p. 29-31).This project is made possible with funding from the Centers for Disease Control and Prevention. Grant Number 5U38HM00045