Memahami arti sebenarnya dari pesan yang terkandung dalam sebuah teks menjadi hal yang sangat penting karena terkadang makna yang dimaksud tersembunyi di balik teks literal. Saat ini, iklan-iklan tentang kosmetik pemutih kulit telah merubah pandangan orang mengenai yang seperti apa itu perempuan cantik. Maka dari itu, penelitian ini ditujukan untuk meneliti bagaimana perempuan cantik direpresentasikan dalam iklan TV kosmetik pemutih kulit. Penelitian ini menggunakan metode analisis deskriptif kualitatif. Teori yang digunakan dalam penelitian ini adalah visual grammar yang digagas oleh Kress dan van Leeuwen (2006) dan signifikasi tataran kedua yang digagas oleh Barthes (1957). Penelitian ini menganalisis gambar dan narasi/dialog yang ada di ...
Television advertising helps individual consumers to evaluate different cosmetic products available ...
Garnier Sakura White is one of the skin whitening beauty products aimed for teenagers. This product ...
In the world of advertising, women‟s body are often used as an attraction. The beauty of women's bod...
Realizing the true intention of the message the media convey becomes important since sometimes the m...
This study aims to determine the signifier and signified which represents about women in television ...
Beauty is used as a medium to promote cosmetics and other beauty products. The close association bet...
Beautiful generally can be interpreted as something that is pretty, good, and fascinating. Beautiful...
In the era of liberalization that characterized the television media with comodification various imp...
This paper discusses the social representation of women "beautiful" in advertisements Pond `s cosmet...
ABSTRACT Rahmawati, Nur Isna. 2009. Beauty Depiction in Pond’s TV Commercial. Sarjana’s thesis. En...
This research examines TV advertisements for beauty products on local TV from the perspective of Cri...
It is widely accepted that “women” and “beauty” can hardly set apart. Women desire for a young looki...
The study examines the beauty concept in Indonesian Television Program aired by Trans 7, Para Petua...
Each company has their own market segmentation for their offered product or services. Competition wi...
Taiwanese women’s obsession with whiter skin tones can be easily perceived because the innovation an...
Television advertising helps individual consumers to evaluate different cosmetic products available ...
Garnier Sakura White is one of the skin whitening beauty products aimed for teenagers. This product ...
In the world of advertising, women‟s body are often used as an attraction. The beauty of women's bod...
Realizing the true intention of the message the media convey becomes important since sometimes the m...
This study aims to determine the signifier and signified which represents about women in television ...
Beauty is used as a medium to promote cosmetics and other beauty products. The close association bet...
Beautiful generally can be interpreted as something that is pretty, good, and fascinating. Beautiful...
In the era of liberalization that characterized the television media with comodification various imp...
This paper discusses the social representation of women "beautiful" in advertisements Pond `s cosmet...
ABSTRACT Rahmawati, Nur Isna. 2009. Beauty Depiction in Pond’s TV Commercial. Sarjana’s thesis. En...
This research examines TV advertisements for beauty products on local TV from the perspective of Cri...
It is widely accepted that “women” and “beauty” can hardly set apart. Women desire for a young looki...
The study examines the beauty concept in Indonesian Television Program aired by Trans 7, Para Petua...
Each company has their own market segmentation for their offered product or services. Competition wi...
Taiwanese women’s obsession with whiter skin tones can be easily perceived because the innovation an...
Television advertising helps individual consumers to evaluate different cosmetic products available ...
Garnier Sakura White is one of the skin whitening beauty products aimed for teenagers. This product ...
In the world of advertising, women‟s body are often used as an attraction. The beauty of women's bod...