ARE NATIONAL CULTURES STILL IMPORTANT IN INTERNATIONAL BUSINESS? RUSSIA, SERBIA AND SLOVENIA IN COMPARISON

In this study, we attempt to show managerial cultures in three transition countries, Russia, Serbia and Slovenia. We analyse the values of younger individuals and compare them with the values of older individuals to see if and how the culture of the former reflects globalisation. We use the standard methodology from Hofstede (1981) and Trompenaars and Hampden-Turner (1997) to measure cultural differences and our results confirm a strong influence of national cultures; however, globalisation plays an important role. The results of our study confirm the presence of the influence of national cultures on managers and students in the investigated transitional states. We find that not only the younger differ from the older, but also that young managers and students in all three countries are much more alike than the older age groups. An important finding is that there are not only two main age groups (young and old), but that the middle age group also has its own character. We believe there will not be only one corporate culture, but instead diversified corporate cultures as multinational companies (‘MNCs’) will originate from more than one country