SPECIAL QUALITIES OF PRODUCTS AS AN ESSENTIAL ELEMENT OF MARKETING MIXTURE IN ARCHITECTURE

Graditeljstvo je gospodarska djelatnost, koja bitno sudjeluje u obnovi i razvitku. Autor iznosi da se glavna posebnost odnosi na proizvod kao element marketing miksa. Proizvodu u graditeljstvu potrebno je posvetiti posebnu pozornost i to osobito kvaliteteti, a osobito razvoju proizvoda.Architecture is economic activity, especially in countries in transition, which considerably participates in renewal and development. This activity has more specific characteristics in relation to the rest of economy. The main particularity refers to product as the element of marketing mixture. Therefore a special attention should be paid to product in architecture, especially to quality and other characteristics, especially development of product