ROLE OF MARKETING PROMOTION OF CROATIAN BANKS

Nakon analize poslovanja hrvatskog bankarstva autor zaključuje da je za njegovo restrukturiranje potrebno više vremena, nego što je inozemnim bankama potrebno da pronađu određeni interes za njihovo preuzimanje. Financijska je globalizacija i reverzibilan proces, pri čemu je ona u našem slučaju posljedica, a ne planirani proces.Necessity of accelerated restructuring of Croatian economy, technological modernization and increase of business efficiency are contained in consensus, both as the bearer of economic policy and various proposers of economic development measures. Common characteristic of majority of proposed programs is orientation to protecting certain strategic interests by selective openness to foreign capital, what would make the more favourale position in exchange relations with world. However, assumption of consollidation of economy is a healthy banking system with full confidence into its stability