Illusion or Reality: An Application of the Public Service Broadcasting Model of Future Development of the Croatian National Television

Model javne televizije nacionalno je strukturiran model formiran početkom dvadesetog stoljeća s ciljem prezentiranja i prenošenja najviše razine ljudskog znanja koja će demokratski predstavljati ujedinjeni glas nacije. Model javne televizije je model namijenjen služenju javnosti. Zamišljen je kao kolektor različitih gledišta i interesa koji egzistiraju unutar zajednice. Štoviše, kao osjetljivi senzor koji će znati prepoznati različitost aspiracija publike, te koji će znati kvalitetno odgovoriti na različitost spektra interesa. Ovaj je tekst namijenjen analiziranju problema koje Hrvatska televizija susreće u svojem pokušaju transformacije ka instituciji koja će svoje djelovanje podrediti zakonitostima funkcioniranja modela javne televizije. Problem transformacije sagledan je kroz prizmu povijesnog naslijeđa. Stoga je djelovanje Hrvatske televizije analizirano tri faze: komunističku, u kojoj je HTV predstavljao negativnu refleksiju modela javne televizije; fazu nacional-autokracije, u kojoj, u okruženju umjereno promijenjenih metoda, ali bitno promijenjenog političkog predznaka, HTV nije načinio bitniji pomak prema udaljavnju od negativne refleksije modela javne televizije; kroz novu fazu koja je uslijedila nakon općih parlamentarnih izbora, 3. siječnja 2000. te korjenitih promjena strukture vlasti, fazu koja je donijela nagovještaj promjena. Međutim, bilo bi iluzorno očekivati nagle promjene. Trodijelnom kronološkom analizom, ovaj rad donosi prosudbu mogućnosti transformacije HTV-a ka modelu javne televizije. Iako Hrvatska televizija i Hrvatski radio čine cjelinu (Hrvatska radiotelevizija), zbog specifičnosti namjene ovog rada, Hrvatska televizija bit će analizirana kao nezavisna cjelina.The Public Service Broadcasting Model (PSBM) is a nationally structured model that was formed in the early to the mid-twntieth century with the aim to broadcast the highest degree of human knowledge that will democratically represent and act as the unifying voice of the nation. The PSBM is a service in the interest of all members of the public. It is considered to be open to differing views that find expression in modern society. It must recognise that differences exist in the experiences and aspirations of the audience. It must define itself as a service embracing all the people in the country whom it is intended to serve. This paper tackles the problems facing the Croatian National Television in its attempt to transform into an institution that will broadcast programmes according to the principles of the PSBM. In its history the HTV has passed through three entirely different phases. Dominated by communist ideology in first phase, the HTV was established as a negative reflection of the PSBM. In the second phase it was dominated by a system of nationally autocratic rule. Finally, there is the current phase, following the general elections held in January 2000. The hopes for a successful transformation of the HTV into a PSBM-structured institution have increased since this handover of power. It is, however, naïve to expect effective and easy changes. In its three-part chronological analysis, this paper will attempt to assess whether the transformation of the HTV into a PSBM-type institution is at all possible. Although the Croatian National Television and the Croatian National Radio make one unified broadcasting unit – Croatian Radio and theTelevision (HRT), the Croatian National Television (HTV) will be analysed as an independent subject