ANALYZING THE PROCESS OF GRANTING CONCESSION FOR THE CROATIAN TELEVISION THIRD NETWORK

Dodjela koncesije za treću mrežu Hrvatske televizije najvrjednija je koncesija koja je dosad uopće dodijeljena za radijsku ili televizijsku djelatnost u Republici Hrvatskoj. Njezine su kvalitete privukle brojne ponuđače pa su tako na natječaju konkurirala i ugledna svjetska i europska imena poput News Corporation, RTL, SBS Broadcasting i CME. Ovaj rad prati tijek donošenja odluke da se treća mreža izdvoji iz sustava HTV-a te ukupan postupak dodjele koncesije, od objave natječaja i analize dokumentacije do konačnoga odlučivanja o novom koncesionaru. Koncesija je dodijeljena pravnoj osobi “RTL d.o.o.” temeljem njihova projekta pod nazivom “HRTL”. Hrvatska je tako postala 24. zemlja u kojoj RTL Grupa, dio moćne njemačke kompanije Bertelsmann, emitira svoj program. Osam mjeseci od dobivanja koncesije, 30. travnja 2004. godine, nova je televizija počela s emitiranjem.The concession for the third network of the Croatian TV is the most substantial concession that has been granted for the radio or television broadcasting in the Republic of Croatia. It attracted a number of big-time bidders from all over the world e.g. News Corporation, RTL Group, SBS Broadcasting and CME Group. The article outlines how the decision to disaffiliate the third network from the HTV system was evenutally reached, and describes the entire procedure of grant concession, from inviting the tenders and their analysis to the final decision. The concession was granted to the corporation “RTL Ltd” on the basis of the project they had submitted called “HRTL”. Thus Croatia became the 24th country in which the RTL Group, a division of the German broadcasting giant Bertlesmann, broadcasts its programmes. On 30 April 2004, eight months after the concession had been granted, the new TV-station went on the air