Promotion of Forest and Forest Industry’s Products in Fair Trading

Šumarstvo i prerada drva u Hrvatskoj važna je privredna grana. Vrijednost općekorisnih učinaka šuma u Hrvatskoj, prema opreznoj procjeni, veća je za gotovo 20 puta od neto domaćeg proizvoda dobivenog sječom i preradom drva iz godišnjeg etata i sporednih šumskih proizvoda. Hrvatska spada, među europskim zemljama, u rjeđe naseljene, unatoč tomu što se odlikuje relativno visokom potrošnjom drva po stanovniku, preostaju značajne količine za izvoz. Sajmovanje, stoljećima staro u Hrvatskoj i preko 90 godina ustanovljeno kao značajna promotivna aktivnost plasmana hrvatskih proizvoda i usluga, (kao i posvuda), proživljava izvjesnu strukturnu krizu, uvjetovanu velikim razvojem komunikacija i brzim i slobodnim kretanjem kapitala, roba, ljudi i usluga. Izvedene analize u ovom radu pokazuju da sajmovanje kao jedan od marketinških metoda plasmana proizvoda mora biti podvrgnuto pomnijoj analizi i reviziji, te prilagođeno novonastaloj situaciji.Forestry and wood manufacturing is in Croatia very important economic sector. The value of non-monetary services supplied by forest in Croatia, estimated very cautiously, is abou twenty times the annual added value obtained by harvesting annual allowable cut, manufacturing wood products thereof, and secondary products. Croatia belongs, between European countries, in less inhabited, neverthelss its wood consumption is relativelly high, but significant quantities have traditionally to find market abroad, Exhibition-fair, old for centuries in Croatia, and in its modern shape exsisting already for more than 90 years, has been established as important promotive activity of Croatian products and services, as everywhere, is passing through structural crisis, caused by tremendous development of communications and easy and free quick movement of capital, goods, people and seervices. Performed analysis in this paper shows tha exhibiting as one of marketing promotive methods should be ssubmitted to careful analysis, and adapted to the newly created situation